Using the Branding Toolkit
To help Web writers develop concise and consistent images and messages about Northeastern University, the Office of Marketing and Communications has developed a resource, the Branding Toolkit.
This online resource offers a comprehensive set of standards for text and image usage in print and on the Web. Please consult the toolkit when writing copy for a Northeastern Web site.
The Toolkit provides sections useful for Web writers, including:
If you have questions about the toolkit, Northeastern University branding standards, or applying the NU identity system, please contact the associate director of marketing programs at (617) 373-5389.
And please keep in mind that the Branding Toolkit will be evolving over time. Check it often for new information and tools.