Updating Your Copy
Now that you've learned how to write for the correct audience, there are a few things to keep in mind. Copy needs to be updated regularly to keep it fresh - at the very least, topical items, such as:
- news
- calendar events
- contact names & addresses
But keeping your site fresh is more than just keeping the topical items current and adding new content. It is also about recycling your content in an effective, timely manner.
You'll complete three worksheets in this section:
- Recycling Content
- Writing Effective Links
- Maintaining an FAQ