Reaching Your Audience
Now that you’ve completed the first section of the course, Planning Your Site, you have a clear understanding of your audience. Learning to reach your audience is the next step. Adapting your copy and finding the right tone for your audience will allow you to attract your target audience and keep them reading.
The good news is that if you write simply and concisely, and if you are strategic about where you place your content, you will earn your audience’s trust.
You’ll complete two worksheets in this section:- Adapting Your Copy
- Striking the Right Tone